American marketplace Newegg has launched Intel Gamer Days campaign, in which blue processors noticeably fell in price. For example the price of flagship Core i9-12900KS was reduced by $150 - down to $650. Thus, this CPU has become much closer in price to the Core i9-12900K and Ryzen 9 5950X, which are offered in the U.S. for $550.
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"Gamer Days" lowered the price of the Core i7-12700K to $380, making this CPU more affordable than its closest competitor, the Ryzen 9 5900X, which is being asked for $400. The Core i5-12600K, on the other hand, went down to $265 - it is $40 cheaper than the Ryzen 7 5800X.
Interestingly, the cost reduction affected not only the latest Intel Alder Lake CPUs - the last generation of Rocket Lake processors also fell in price. So, the cost of the 8-core Core i9-11900K dropped to $320, and the Core i7-11700K can be purchased for $220. And even the 10-core flagship of the Intel Core 10 lineup has become more affordable - for the Core i9-10900K $310.
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