Apple plans to add a more expensive model to its new line of smartphones that will surpass the iPhone Pro Max - the iPhone Ultra, according to a report by Mark Gurman of Bloomberg. According to the author of the publication, this will happen in 2024 with the release of the iPhone 16.
The new model will help Apple make the average iPhone price even higher, Gurman believes. In his last financial report, corporate CEO Tim Cook hinted that consumers are willing to pay more for better smartphones.
Apple has been raising the average price of iPhones since 2017, when it launched the iPhone X for $999. In 2018, the company added a larger-screen model to the lineup to raise the price to $1099.
Sales of the iPhone 14 Pro and iPhone 14 Pro Max showed that customers were willing to spend money on more expensive bundles. These models sold better than the iPhone 14 and iPhone 14 Plus. The starting price for the iPhone Ultra is likely to be around $1099.
At this time, it remains unknown what features the new premium model will have, Gurman noted. He speculated that the smartphone will get a bigger screen, better cameras and more advanced chips. According to Gurman, the iPhone Ultra is unlikely to be foldable.
Apple launched the Ultra branding in the smartwatch market last year. The Apple Watch Ultra features a larger display and a titanium case with a unique industrial design. The gadget has unique features that other smartwatches don't have.
