According to Chinese technology agency ZOL, prices for AMD and Nvidia GPUs could drop by the end of August. This was reported by sources in the supply chains of the companies.
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At the same time, Nvidia will cut the prices of its video cards more than AMD.
Most graphics cards from these companies are currently well below recommended prices, but GPU manufacturers are still having trouble selling them. This is evidenced by the financial performance of AMD and Nvidia for the second quarter, where the gaming GPU segment did not perform well, and overall shipments were seriously affected. For example, revenue from Nvidia's gaming division in the second quarter of 2022 amounted to $2.04 billion. This figure decreased by 44% compared to the first quarter and by 33% compared to the same period of the previous year.
By the end of August, the retail segment could see another price cut to allow AMD and Nvidia to sell off their inventory.
Nvidia graphics cards such as the GeForce RTX 3090 Ti are currently available for 47.5% below the recommended price. By the end of August, the price drop for video cards may exceed 50% compared to the recommended price tag. Additionally, Nvidia has reportedly resumed production of the 12GB RTX 3080 to deal with excess inventory of GA102 GPUs, a chip used for a total of five different graphics cards.
Earlier it was reported that Nvidia, against the backdrop of the current market situation, may reduce the recommended cost of four video cards from the RTX 3000 line by $100-500, depending on the model.