Apple has announced a new ad in the App Store. Ads will now appear in the main Today section and on individual app pages.
Both types of ads will be highlighted with a special blue mark. The rest of the sections will remain the same and will recommend apps and collections from curators from Apple.
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Apple said that all ad positions will only contain approved content from the App Store pages. No sensitive user data will be used.
New ad blocks will appear in the near future. Ads first appeared on the App Store in 2016.