For several months, Instagram (owned by Meta) has been randomly testing the new display of posts. The social network has turned into a complete semblance of TikTok, and many people did not like it.
Users even created a petition asking for the return of the regular feed. Many stars signed up for her, including Kylie Jenner.
And it worked! Adam Mosseri, head of Instagram, said the new feed design will be gone in the coming weeks. Recommendation posts will also become less.
Mosseri stated that the company would "take a step back and regroup" to come back with new ideas and product improvements.
Changes and redesign of the Instagram feed stopped
Over the past few weeks, Instagram has been widely criticized by users. In particular, influencers including Kylie Jenner and Kim Kardashian posted messages on their accounts asking the company to "Do Instagram Instagram Again." As we saw earlier, big influencers incorporating a platform can have major repercussions.
Instagram's Mosseri initially responded to the video's criticism by essentially doubling down on changes to include more reels and videos in your feed. He acknowledged that Instagram "will continue to support photos" but "over time, more and more Instagram will become videos.
In addition, Meta CEO Mark Zuckerberg said Wednesday night that even more “recommended” posts will appear on Instagram and Facebook feeds over the next two years. Zuckerberg said the company plans to "more than double" the amount of AI-recommended content in the Instagram feed.
“I’m glad we took the risk — if we don’t fail from time to time, then we don’t think big enough or bold enough,” Instagram CEO Adam Mosseri said in an interview. “But we definitely need to take a big step back and regroup. [When] we've learned a lot, then we come back with some new idea or iteration. So we're going to work on it."
Changes can only be temporary
The exact details of what will change on Instagram are somewhat unclear. Mosseri said the company will "temporarily reduce" the number of featured posts and accounts you see in your feed. However, looking to the future, Mosseri added that Instagram will likely increase that number again once it improves its ranking and recommendation algorithms.
Finally, Mosseri also said that Instagram would stop rolling out its controversial redesign. The new design showed full-screen photos and full-screen videos, making the app very similar to platforms like TikTok. It was only deployed to a "small percentage" of users.