The Play Store is 10 years old. Google, in honor of this event, introduced a new logo that matches the current aesthetic trends.
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It uses the style of the previous version, but with more muted colors and modified geometry. The new logo is still a triangle, although the corners have become more rounded and the grid of the inscribed figures has changed so that they take up roughly the same amount of space.
In honor of the anniversary, the company increases points in Google Play Points, a reward system that allows users to earn money on purchases in the Google Play Store.
The US Patent and Trademark Office granted Google a patent for the image in mid-July.
Google launched the Play Store in 2012 to bring together all of its online stores of the time: Android Market (apps), music, e-books and videos. The service is expectedly popular given its importance to Android, with more than 2.5 billion people using the store every month in 190 countries.