Apple’s wearable device Business Grew Dramatically over the holidays


Apple's wearable device Business Grew Dramatically over the holidays

According to a report by leading Apple analyst Ming-Chi Kuo of TFI Asset Management Limited, the company has sold 27 million pairs of its newest versions of AirPods headphones. Of these, 90 million pairs were sold in the festive quarter of 2021. According to Kuo, such sales will lead to a 20% year-on-year increase in Apple's revenue for the production of wearable gadgets.

In addition to the new version of AirPods Pro, which, according to Kuo, will be released this fall, Apple is expected to introduce an augmented reality headset in 2022. Although the iPhone is still Apple's most important and profitable product, the company has built a popular hardware ecosystem of accessories around it. Apple does not disclose revenue from the sale of wearable devices, but they make up a significant part of sales of "other products".

Earlier: 2020 results

In the holiday quarter of 2020, Apple's revenue for this article amounted to about $ 13 billion.

Last fall, Apple released a new version of AirPods that offers many of the same features as the Pro models, except for noise reduction. The company now offers four AirPods models priced from $129 to $549 dollars.

Kuo said that the next version of AirPods Pro, which will be released in the fall, will have a new design, a case that can beep when lost, as well as a better sound for streaming music. He expects Apple to sell up to 20 million units of the new AirPods Pro model this year.

As for other wearable devices, Bloomberg reported at the weekend that the Apple AR headset could be introduced as early as this spring, and its sales will begin at the end of the year.

On January 3, 2022, for the first time in the global financial and IT history, Apple's capitalization exceeded $3 trillion. It took her only 16 months to gain another $1 trillion capitalization. In August 2020, Apple became the first public American company with a market capitalization of more than $2 trillion.

Michael Zippo
[email protected]
Sources: Apple, Ming-Chi Kuo