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Apple plans to place ads directly on the “Today” tab in the App Store

Apple is expanding its advertising business and now the App Store will have new places to advertise mobile applications. It is noted that new ad units will appear in the "Today" section and on the pages of the applications themselves.

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Media reports that Apple plans to increase the number of ad units in its own App Store. If before that ads could be found on the main search tab and in search results, now integrations will appear in the Today section and on the pages of some applications.

The advertising option on the Today page, according to industry experts, will be the most expensive. This is the section that users see every time they open the App Store. This placement of ads can bring developers the most exposure. Also now it will be possible to place ads on the page of the applications themselves. In this case, the customer will not be able to choose a specific application under which to release the integration. Apple will take over this task, but the company promises to select the most appropriate applications for the topic.

The company also emphasized that the new ad slots will help developers promote their applications more efficiently, and the promotion method itself does not violate Apple's rules.

Author: Michael Zippo
2022/08/01

https://linkedin.com/in/michael-zippo-9136441b1
[email protected]

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