Big Data For Dummies

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Big Data For Dummies

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Managing and analyzing data have always offered the greatest benefits and the greatest challenges for organizations of all sizes and across all industries. Businesses have long struggled with finding a pragmatic approach to capturing information about their customers, products, and services. When a company only had a handful of customers who all bought the same product in the same way, things were pretty straightforward and simple.

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315 pages, published in 2013
Judith S. Hurwitz is President and CEO of Hurwitz & Associates, a research and consulting irm focused on emerging technology, including cloud comput- ing, big data, analytics, software development, service management, and secu- rity and governance. She is a technology strategist, thought leader, and author. A pioneer in anticipating technology innovation and adoption, she has served as a trusted advisor to many industry leaders over the years. Judith has helped these companies make the transition to a new business model focused on the business value of emerging platforms. She was the founder of Hurwitz Group. She has worked in various corporations, including Apollo Computer and John Hancock. She has written extensively about all aspects of distributed software. In 2011 she authored Smart or Lucky? How Technology Leaders Turn Chance into Success (Jossey Bass, 2011). Judith is a co-author on ive retail For Dummies titles including Hybrid Cloud For Dummies (John Wiley & Sons, Inc., 2012), Cloud Computing For Dummies (John Wiley & Sons, Inc., 2010), Service Management For Dummies, and Service Oriented Architecture For Dummies, 2nd Edition (both John Wiley & Sons, Inc., 2009). She is also a co-author on many custom published For Dummies titles including Platform as a Service For Dummies, CloudBees Special Edition (John Wiley & Sons, Inc., 2012), Cloud For Dummies, IBM Midsize Company Limited Edition (John Wiley & Sons, Inc., 2011), Private Cloud For Dummies, IBM Limited Edition (2011), and Information on Demand For Dummies, IBM Limited Edition (2008) (both John Wiley & Sons, Inc.). Judith holds BS and MS degrees from Boston University, serves on several advisory boards of emerging companies, and was named a distinguished alumnus of Boston University’s College of Arts & Sciences in 2005. She serves on Boston University’s Alumni Council. She is also a recipient of the 2005 Massachusetts Technology Leadership Council award. Alan F. Nugent is a Principal Consultant with Hurwitz & Associates. Al is an experienced technology leader and industry veteran of more than three decades. Most recently, he was the Chief Executive and Chief Technology Oficer at Mzinga, Inc., a leader in the development and delivery of cloud-based solutions for big data, real-time analytics, social intelligence, and community management. Prior to Mzinga, he was executive vice president and Chief Technology Oficer at CA, Inc. where he was responsible for setting the strategic technology direction for the company. He joined CA as senior vice president and general manager of CA’s Enterprise Systems Management (ESM) business unit and managed the product portfolio for infrastructure and data management. Prior to joining CA in April of 2005, Al was senior vice president and CTO of Novell, where he was the innovator behind the company’s moves into open source and identity-driven solutions. As consulting CTO for BellSouth he led the corporate initiative to consolidate and transform all of BellSouth’s disparate customer and operational data into a single data instance. Al is the independent member of the Board of Directors of Adaptive Computing in Provo, UT, chairman of the advisory board of SpaceCurve in Seattle, WA, and a member of the advisory board of N-of-one in Waltham, MA. He is a frequent writer on business and technology topics and has shared his thoughts and expertise at many industry events throughout the years. www.allitebooks.com He is an instrument rated private pilot and has played professional poker for the past three decades. In his sparse spare time he enjoys rebuilding older American muscle cars and motorcycles, collecting antiquarian books, epicu- rean cooking, and has passion for cellaring American and Italian wines. Fern Halper, PhD, is a Fellow with Hurwitz & Associates and Director of TDWI Research for Advanced Analytics. She has more than 20 years of experience in data analysis, business analysis, and strategy development. Fern has published numerous articles on data analysis and advanced ana- lytics. She has done extensive research, writing, and speaking on the topic of predictive analytics and text analytics. Fern publishes a regular technol- ogy blog. She has held key positions at AT&T Bell Laboratories and Lucent Technologies, where she was responsible for developing innovative data analysis systems as well as developing strategy and product-line plans for Internet businesses. Fern has taught courses in information technology at several universities. She received her BA from Colgate University and her PhD from Texas A&M University. Fern is a co-author on four retail For Dummies titles including Hybrid Cloud For Dummies (John Wiley & Sons, Inc., 2012), Cloud Computing For Dummies (John Wiley & Sons, Inc., 2010), Service Oriented Architecture For Dummies, 2nd Edition, and Service Management For Dummies (both John Wiley & Sons, Inc., 2009). She is also a co-author on many custom published For Dummies titles including Cloud For Dummies, IBM Midsize Company Limited Edition (John Wiley & Sons, Inc., 2011), Platform as a Service For Dummies, CloudBees Special Edition (John Wiley & Sons, Inc., 2012), and Information on Demand For Dummies, IBM Limited Edition (John Wiley & Sons, Inc., 2008). Marcia A. Kaufman is a founding Partner and COO of Hurwitz & Associates, a research and consulting irm focused on emerging technology, including cloud computing, big data, analytics, software development, service management, and security and governance. She has written extensively on the business value of virtualization and cloud computing, with an emphasis on evolving cloud infrastructure and business models, data-encryption and end-point security, and online transaction processing in cloud environments. Marcia has more than 20 years of experience in business strategy, industry research, distributed software, software quality, information management, and analytics. Marcia has worked within the inancial services, manufacturing, and services industries. During her tenure at Data Resources, Inc. (DRI), she developed sophisticated industry models and forecasts. She holds an AB from Connecticut College in mathematics and economics and an MBA from Boston University. Marcia is a co-author on ive retail For Dummies titles including Hybrid Cloud For Dummies (John Wiley & Sons, Inc., 2012), Cloud Computing For Dummies (John Wiley & Sons, Inc., 2010), Service Oriented Architecture For Dummies, 2nd Edition, and Service Management For Dummies (both John Wiley & Sons, Inc., 2009). She is also a co-author on many custom published For Dummies titles including Platform as a Service For Dummies, CloudBees Special Edition (John Wiley & Sons, Inc., 2012), Cloud For Dummies, IBM Midsize Company Limited Edition (John Wiley & Sons, Inc., 2011), Private Cloud For Dummies, IBM Limited Edition (2011), and Information on Demand For Dummies (2008) (both John Wiley & Sons, Inc.).
Judith Hurwitz, Alan Nugent, Dr. Fern Halper, and Marcia Kaufman